Navigating U.S. Market Entry: Insights, Risks, and Opportunities for Global Businesses
The United States remains one of the most attractive destinations for global expansion, offering access to capital, large consumer markets, and strategic growth opportunities. But entering and operating in the U.S. involves complex regulatory, tax, and operational considerations that vary widely by state.
CSC’s global research report explores how organizations approach U.S. market entry, the opportunities driving expansion, and the challenges they face as they establish and grow operations across the country.
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Based on a global survey of 300 C-level executives, this report provides a data-driven view of how organizations plan, execute, and manage entry into the U.S. market.
It examines the strategic motivations behind expansion, the most popular locations and structures for incorporation, and the compliance, reporting, and operational challenges organizations must navigate to succeed. The findings also highlight the growing role of specialist partners in helping organizations manage complexity and scale successfully.
What you’ll discover
A strong appetite for U.S. expansion
Global organizations show a clear drive to establish a presence into the United States.
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45% plan to establish a U.S. legal entity within the next 12 months.
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27% say they will consider entry within the next two to three years.
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28% have already established at least one U.S. entity.
What drives expansion decisions
Access, efficiency, and strategic positioning are key motivators.
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65% cite supply chain or manufacturing efficiency as a primary driver.
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56% point to strategic positioning, such as partnerships or M&A.
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56% say access to U.S. capital markets and investors is a top reason to expand.
Complexity remains a key challenge
Regulation, reporting, and compliance requirements continue to grow.
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88% say federal and state tax reporting is the biggest burden.
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80% cite employment and labor compliance as a major challenge.
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79% are likely to outsource compliance or governance to a specialist.