FOR IMMEDIATE RELEASEOctober 6, 2015
For more information, contact:
Public Relations Manager
(302) 636-5400 x65526
CSC News Room
CSC Digital Brand Services Names Martin Brodén Senior Intellectual Property AdvisorWill focus on helping brand owners protect digital assets and enforce brand rights online
WILMINGTON, Del, October 6, 2015: Corporation Service Company® (CSC®),a global provider of business, legal, and digital brand services, today announced the appointment of Martin Brodén as senior intellectual property advisor for its Digital Brand Services division.
An experienced intellectual property expert, Brodén is well versed in protecting the IP of major global brands. Based in CSC's Stockholm, Sweden office, Brodén most recently served as senior in-house counsel for Inter IKEA Group (IKEA®) for six years, and before that, he coordinated patent and trademark litigation at AstraZeneca for some of its best-selling products.
His experience working as an in-house lawyer in retail and pharma coupled with Internet, data privacy, IT, and marketing knowledge make him uniquely qualified to continue CSC Digital Brand Services' mission to help clients protect and enforce their brand rights worldwide.
"The rollout of the ICANN New gTLD Program is requiring many brand holders to take a critical look at their monitoring and enforcement strategies in light of increased threats from cybersquatters and fraudsters," says CSC Digital Brand Services General Manager Mark Calandra. "We're thrilled to have Mr. Brodén join our team and leverage his extensive experience and insight to benefit our clients."
"I know the value of working with a team that can help monitor and enforce brand rights and I'm excited to use my experience to help brand owners in times of both great opportunity and challenge," Brodén says.
Brodén holds a master's degree in law from the University of Stockholm, Sweden and has a master's degree in public international law from the University of Nottingham. He is a member of the INTA Internet Committee and sits on its sub-committee for new gTLDs.
About CSC Digital Brand Services
CSC® Digital Brand Services helps businesses thrive online. One of the world's largest corporate domain name registrars, CSC is also the leading provider of services related to ICANN's New gTLD Program. We offer a suite of services to safeguard our clients' digital assets and assert their intellectual property rights, including Internet monitoring and enforcement tools, social media username, and trademark services. To protect and secure our client's web properties, we offer SSL certificates for safe online transactions, enterprise DNS services and anti-phishing services to secure the email channel and mitigate phishing attacks. CSC Digital Brand Services' award-winning customer support and superior technological assets enable companies to maximize the value of their brands, expand into new markets, and counter emerging online threats. Visit www.cscglobal.com to learn more.